MAY
2025
30
Sydney Sweeney’s Bathwater-Infused Soap: A Bold (and Bubbly) Business Move
Summary
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Actress Sydney Sweeney has taken celebrity branding to a new level with the launch of a limited-edition soap line—infused with her own bathwater. While the quirky product has generated laughs and eye-rolls, it’s also a savvy lesson in viral marketing and fan engagement.