Prime Video India Introduces Ads From June 17: Opt-Out Available for ₹699/Year
Starting June 17, 2025, Prime Video India has officially launched its ad-supported viewing model, inserting 4 to 6 minutes of ads per hour into its content library. Users can opt for an ad-free experience with a new paid add-on at ₹699/year or ₹129/month.
Image Source: Amazon
A First for Indian Streaming: Ads on Premium Content
Amazon’s decision brings Prime Video India in line with global trends, where platforms like Netflix and Disney+ have already adopted tiered pricing models. All Prime members will now experience limited advertisements unless they subscribe to the ad-free plan.
The rollout includes:
- 4–6 minutes of ads/hour during shows and movies.
- No ads on kids’ content or Amazon Originals purchased digitally.
- Smooth integration: Ads are set to play before and during playback, similar to how Hulu or YouTube operate.
New Pricing Structure
Also Read: What’s Streaming This Week (June 16–22, 2025): Telugu OTT Releases, Prime Picks & Hollywood Hits
What This Means for Viewers
While the move might frustrate some loyal subscribers, Amazon is positioning the shift as a way to keep subscription costs lower while supporting premium content production. The ad-supported tier could also help boost advertiser reach, tapping into India’s vast digital audience.
This change also allows Amazon to stay competitive with Netflix’s “Standard with Ads” and JioCinema’s freemium model, as the OTT market becomes increasingly ad-centric.
Early Reactions
Social media reactions have been mixed. While some users appreciate the lower base price being maintained, others criticize the intrusion of ads into paid content. Industry experts believe this hybrid monetization model is likely to become the new norm across Indian OTT platforms.
Share
You may also like
Summary
Read Full
open_in_newThe second part of Stranger Things Season 5 is set to deliver the emotional and narrative climax of the series. It will resolve the mystery of the Upside Down, conclude Eleven’s journey, and determine the fate of Hawkins, offering fans a powerful, nostalgic, and unforgettable farewell.
Netflix’s 'Untamed' Debuts: A Gripping Thriller Starring Eric Bana and Sam Neill
Summary
Read Full
open_in_newNetflix’s latest thriller, Untamed, premieres today, July 17, starring Eric Bana and Sam Neill. Set in Yosemite National Park, the series blends survival, suspense, and murder mystery, offering audiences a chilling psychological drama rooted in nature’s unforgiving wilderness.
Mitti Ek Nayi Pehchaan Premieres on MX Player — A Rural Saga of Identity and Homecoming
Summary
Read Full
open_in_newIshwak Singh stars in Mitti Ek Nayi Pehchaan, a deeply emotional rural drama that premiered today on MX Player (July 10, 2025). The series follows a young man's return to his village after his grandfather’s passing, forcing him to reconnect with his roots, rediscover buried truths, and ultimately seek a new identity beyond his urban facade.
Summary
Read Full
open_in_newNetflix has announced a groundbreaking partnership with NASA+, launching later this week, that will stream live rocket launches, ISS spacewalks, and original space-themed content directly to global audiences. The collaboration marks a historic fusion of entertainment and exploration—delivering real-time access to the final frontier from your living room.
Heads of State Premieres on Prime Video: Cena, Elba, and Chopra Fire Up This High-Stakes Spy Comedy
Summary
Read Full
open_in_newPrime Video’s latest action-comedy Heads of State drops today, July 2, starring John Cena, Idris Elba, and Priyanka Chopra Jonas. With fast-paced action, global stakes, and unexpected comedic timing, this political thriller delivers espionage fun with blockbuster flair.
Oscar-Winning Drama The Brutalist, Starring Adrien Brody, Now Streaming on JioHotstar
Summary
Read Full
open_in_newThe acclaimed architectural drama The Brutalist, starring Adrien Brody, is now available for streaming on JioHotstar India starting June 28, 2025. The film, praised for its stark storytelling and intense visuals, won the Best Cinematography and Best Actor (Brody) awards at the Oscars.
Summary
Read Full
open_in_newPanchayat Season 4 premiered today, June 24, on Amazon Prime Video, bringing back its signature blend of rural humor, political undercurrents, and small-town soul. The new season intensifies the battle lines between Team Manju Devi and Kranti Devi, while fan-favorites like Jitendra Kumar and Neena Gupta return with sharper wit and emotional depth.
Post a comment
Comments
Most Popular
Categories
