Jennifer Garner’s Baby-Food Brand ‘Once Upon a Farm’ Eyes $1 Billion IPO—A Hollywood-to-Boardroom Success Story
Actress and entrepreneur Jennifer Garner is on track to become one of Hollywood’s first billionaire actresses—not through film, but via her organic baby-food company, Once Upon a Farm, which is reportedly preparing for a $1 billion IPO. The move cements her as a power player in the rapidly growing clean food and wellness sector.
Image Source: Instagram/jennifer.garner
From Red Carpet to Retail
Founded in 2017 by Garner alongside co-founders Cassandra Curtis, Ari Raz, and John Foraker (former CEO of Annie’s), Once Upon a Farm offers cold-pressed organic meals for babies, toddlers, and kids. What started as a niche brand in Whole Foods has now scaled across:
- 8,500+ stores nationwide (including Target, Walmart, Kroger)
- Major online platforms like Amazon and Thrive Market
The company’s mission: make nutrient-dense, additive-free meals accessible for families without sacrificing convenience or taste.
Also Read: Ezra Miller Reflects on Past Controversies and “Tentative” Return to Hollywood
IPO Details & Market Buzz
While exact dates haven’t been confirmed, insiders say the company has been engaging with bankers for Q4 2025 listing. Analysts expect a valuation exceeding $1 billion, based on its current $150M+ annual revenue run rate, strong D2C presence, and aggressive expansion into international markets.
With the IPO, Garner would join rare ranks—celebrities who’ve built and scaled a consumer brand to unicorn status, much like Rihanna (Fenty Beauty) and Jessica Alba (The Honest Company).
What Sets Once Upon a Farm Apart
- Cold-pressing technology preserves vitamins and minerals
- Sourcing from organic-certified farms
- Advocacy for food justice and school nutrition programs
Garner’s personal involvement: she’s not just a face—she’s the Chief Brand Officer, often seen pitching products on social media and in-store
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